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comScore Announces Acquisition of ARSgroup Advertising Research Company that Enables the World’s Great Brands to Optimize Advertising Messages
RESTON, VA, February 10, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has signed a definitive agreement to acquire the ARSgroup, a leading communications research agency specializing in the measurement of advertising persuasion for TV and multi-media campaigns and helping many of the world’s largest brands in the consumer goods, pharmaceuticals, retail and entertainment industries optimize their advertising messages... Read the Full Article Here Why the Saints Fans Will Be Tweeting From Droids By Jack Neff BATAVIA, Ohio (February 01, 2010) AdAge.com -- The New Orleans Saints already have beaten the Indianapolis Colts in the popular vote, with 57% of Americans planning to watch the Super Bowl citing a preference for the Saints. But a lot more separates Colts and Saints fans than team preference in the Super Bowl...Those are the findings from the ARSgroup's BrandProfilerSM, a tool that segments brand preferences... Read the Full Article Here Is Taylor Swift the Best Managed Talent in Hollywood? Evansville, IN -(January 4, 2010)- ARSgroup, the leading marketing research and communications consultant to global corporations, announced today the results of a study of the best brand partnerships for popular entertainer Taylor Swift... Read the Full Article Here |
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