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comScore ARS Reports Decline in Loyalty for Many Consumer Goods Brands During Recession
Reston, VA, May 4, 2010 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the March 2010 results of a study on brand loyalty among consumer goods products, showing a significant decline in consumers’ allegiance to their favorite brands during the past two years. The results of the study were presented by comScore chairman Gian Fulgoni at the Festival of Media conference in Valencia, Spain on Tuesday, April 20, 2010.
comScore ARS Provides Research for ARF Ogilvy Award-Winning Walmart Campaigns New York, NY and Evansville, IN - March 29, 2010 - ARS®, a leading marketing research and advertising research provider to global corporations, today announced that its client Walmart has been recognized by the Advertising Research Foundation (ARF)with two David Ogilvy Awards for Excellence in Advertising Research. The honors celebrate Walmart’s “Hispanic Heritage Month” campaign, which received the gold medal in the multicultural campaign category... Read the Full Article Here comScore Announces Acquisition of ARSgroupSM Advertising Research Company that Enables the World’s Great Brands to Optimize Advertising Messages RESTON, VA, February 10, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has signed a definitive agreement to acquire the ARSgroup, a leading communications research agency specializing in the measurement of advertising persuasion for TV and multi-media campaigns and helping many of the world’s largest brands in the consumer goods, pharmaceuticals, retail and entertainment industries optimize their advertising messages... Read the Full Article Here |
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